India’s doping problem serious but efforts sincere, says WADA chief Witold Banka
Banka stressed the need for stronger testing, education, and enforcement as India eyes hosting the Olympics and major global sporting events...
Tennis star Carlos Alcaraz joins Infosys as brand ambassador in multi-year deal
by Lois Bogan
The collaboration will use AI-powered tools under Infosys Topaz to enhance match analytics and performance, while also extending to social initiatives through the Carlos Alcaraz...
SPNI acquires TV and digital rights for Indian Football League
by Lois Bogan
FanCode, which holds the media rights for the league, has sublicensed the linear television rights to SPNI, with primary telecast on Sony Sports Ten 2...
Agilitas Sports inks partnership with cricketer Smriti Mandhana for One8
by Lois Bogan
In December last year, cricketer Virat Kohli picked up a minority stake in Agilitas Sports for about ₹40 crore, joining the company as an investor...
BCCI mourns passing of former India cricketer CD Gopinath
by Lois Bogan
Member of India’s maiden Test-winning team and Madras Ranji Trophy champion dies in Chennai...
Bodhana Sivanandan becomes England’s top female chess player at 11
by Lois Bogan
She has also entered the world’s top 100 women, ranking 72nd...
IPL’s $19 bn growth story: Valuation to more than double by 2030, says Kotak MF
by Lois Bogan
Reliance, Sun TV, RPSG, Tata Motors, CEAT, Hero MotoCorp, and consumption plays like Zomato, Swiggy, Airtel in focus...
IPL 2026 ad rates go up by 25-30%, led by Smart TV slots
by Lois Bogan
Advertisers increase IPL spends, shifting focus towards targeted CTV platforms...
Franchises expand sponsorship rosters, focus on strategic deals
by Lois Bogan
IPL franchises have seen 20-30 per cent growth in sponsorship revenues for the 2026 season...
Navi UPI ties up with Sunrisers Hyderabad
by Lois Bogan
It’s now the official payments partner for Sunrisers’ T20 season...