Reliance, Sun TV, RPSG, Tata Motors, CEAT, Hero MotoCorp, and consumption plays like Zomato, Swiggy, Airtel in focus...

Advertisers increase IPL spends, shifting focus towards targeted CTV platforms...

IPL franchises have seen 20-30 per cent growth in sponsorship revenues for the 2026 season...

It’s now the official payments partner for Sunrisers’ T20 season...

The deals set stage for r higher expectations from the next media rights auction cycle of the T20 league...

The stand, located in the North Pavilion Lower Bowl of the 30,000-seater venue, will have over 1,500 seats and serve as India’s first dedicated “Pink...

The deal will require an approval from the BCCI...

Drawing inspiration from the city’s official flower, the Bird of Paradise, and past Olympic Games, the concept reflects Los Angeles’ creative energy and cultural diversity....

The cricket business alone grew by 17.9% to ₹16,704.2 crore in 2025 contributing nearly 89% to the total industry : WPP Media Report...

The system will be available on Centre Court, No. 1 Court and four other show courts...