Pinterest Thinks This Is How We’ll Dress in 2026, And Honestly, We’re Into It
There’s a shift happening in fashion, and no, it’s not another beige renaissance. According to Pinterest’s 2026 trend forecast, we’re officially stepping into a year...
Bollywood’s Style Evolution Is Cultural, Not Just Visual
Unlike Hollywood, where on-screen fashion often leans toward realism, Bollywood has always embraced spectacle. Our actresses were never meant to dress “normally”. They dressed aspirationally....
In Conversation With Rahul Shukla and Sundar Klingenberg on Auguste Reymond’s Indian Debut with Helios Luxe
One that values story over spectacle, craftsmanship over clutter. As independent Swiss watchmaker Auguste Reymond makes its long-awaited debut in India through Helios Luxe, we...
Alia Bhatt Is Officially In Her Bow Era
We’ve been in a collective bow spiral for a while now. First on runways, then scattered across moodboards and street-style looks, bows have quietly threaded...
Since We’re Reliving 2016, These Are The Fashion Trends We Should Absolutely Bring Back in 2026
It is 2026, and while we are still pausing mid-email to double-check the year, there is one thing we are oddly sure about: emotionally, culturally,...
From Hybrid Bharatham To Global Stages: The Ongoing Evolution Of Usha Jey
Paris has a way of stripping things down to their essence. In a city saturated with images, performance, and style, what stands out is the...
ELLE Insider: Gaurav Gupta’s First Bridal Couture Show, Where Fantasy Meets Forever
You sit in a Gaurav Gupta front row expecting sculptural gowns, surreal drama, and a spectacle that blurs fashion with art. But at his first-ever...
Restyling The Uniform: Blockette Core And The New Jersey Narrative
Jerseys used to have one job. They belonged on the back of athletes and super fans, tucked away in stadiums, locker rooms, or at most,...
Anita Dongre And The Art Of Enduring Luxury
In an industry addicted to speed, spectacle, and seasonal amnesia, Anita Dongre has built something rarer: a fashion empire that remembers. Remembers hands, heritage, and...
A Cosy Sweater Is The Hottest Thing A Man Can Wear
Yeah, we know. Steve “the hair” Harrington in that grey knitted sweater. If you’re a Stranger Things nerd, you already know the exact scene. If you’re...