Fashion

A Behind-The-Scenes Look At Jung Kook’s Calvin Klein Campaign

Jung Kook is adding designer to his already impressive résumé. The BTS star and Calvin Klein global brand ambassador, a title he’s held since 2023, is taking his partnership with the brand to the next level with a new collaboration: Jung Kook for Calvin Klein. Out today, the 20-piece capsule spans the label’s timeless wardrobe essentials through the pop star’s signature lens.

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“Partnering with Calvin Klein over the past few years has given me the opportunity to express myself through the brand’s iconic style, and it’s been exciting to work with Calvin Klein in this more personal, creative way,” the star said in a statement.
The collection centers on Calvin Klein’s hero items like ’90s trucker jackets, underwear, and everyday denim silhouettes, all reimagined through the lens of the K-pop star. The star’s passion for motorcycles is on full display with distressed denim accents, “CKJK” motifs, and racing stripes inspired by his need for speed.

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The campaign and trailers, captured by Alasdair McLellan, evoke just that. They imagine the singer as a rebellious heartthrob with dynamic portraits and cinematic visuals—all backdropped by the sleek, biker-inspired pieces from the Jung Kook for Calvin Klein collection.

Shot by Alasdair McLellan

 
To further immerse fans in the world of the collaboration, the launch will extend far beyond the campaign itself. Limited-edition men’s and women’s underwear styles will be available exclusively at Calvin Klein’s Harajuku, SoHo, and Champs-Élysées flagship stores, while bespoke retail pop-ups will roll out across Singapore, Thailand, Sydney, Melbourne, Taiwan, Malaysia, Shenzhen, Chongqing, and Shanghai. The brand is also hosting a one-day event on May 20 in Los Angeles to further bring shoppers inside the world of the collaboration.

Shot by Alasdair McLellan

 
“As my first fashion collaboration, I wanted to fully immerse myself in the process, leveraging Calvin Klein’s design expertise to leave my mark on every piece,” Jung Kook added. “This capsule feels authentic to my style and my love of riding and is a meaningful way to shape something lasting through design and storytelling.”
Shot by Alasdair McLellan
 
Jung Kook for Calvin Klein is available on calvinklein.com beginning May 19, 2026, at 6 P.M. ET and in select Calvin Klein stores and wholesale partners on May 20.
Read the original article on ELLE USA

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