Nova MSC Ushers in Transformative Growth Strategy with Appointment of Two New Board Members

Nova MSC Berhad added Dato’ Adriana Law and Nazerollnizam Kasim to its Board, reinforcing its transformation plan focusing on Healthcare, E-Government, Artificial Intelligence (“AI”) and Robotics.

Kuala Lumpur, Malaysia, 27th Jun 2023  – Nova MSC Berhad (“NovaMSC” or “the Group”), a leading provider of software development and engineering solutions, is pleased to announce the appointment of Dato’ Adriana Law and Nazerollnizam Kasim as members of its Board of Directors.

NovaMSC’s Executive Chairman, Mr Sunny Loh , warmly welcomed the new directors and said, “We are delighted to have Dato’ Adriana Law and Nazerollnizam Kasim joining our Board. Their diverse experience and innovative thinking will be crucial as we implement our strategy to drive growth across our four business units. We are confident that they will substantially contribute to our Group’s transformation journey.”

Dato’ Adriana Law brings two decades of experience in event and exhibition management to the Board. She has held several senior leadership positions, including CEO roles at two Star Media Group companies. Her portfolio includes successfully managing and promoting the iOi Grand Exhibition & Convention Centre. Her expertise will be valuable as the Group aims to expand its outreach and engagement activities.

Meanwhile, Nazerollnizam Kasim, currently a General Manager at Nova MSC Berhad, has been a leading figure in the IT industry for the past 30 years. His experience encompasses diverse areas, from enterprise business applications to digital transformation and technology solutions that enhance operations across various industries. Mr. Kasim’s proven track record in leadership, management, and business application solutions will be instrumental in Nova MSC’s transformative journey.

Their appointment comes as part of Nova MSC’s strategic transformation and turnaround plan that focus on four of its key business units: Healthcare, E-Government, Artificial Intelligence and Robotics.

According to Mr Loh, as the world recover from the negative effect of the COVID-19 situtation, it is important for the Group to refocus on its core competencies and embrace new trends and innovation.

As part of the transformation plan, the Group is undertaking a thorough analysis of its operational structure and processes to identify areas of cost rationalization and efficiency improvement. The Group aims to streamline operations, eliminate redundancies, and leverage technological advancements to achieve significant cost savings without compromising quality or customer satisfaction.

In addition to cost rationalization and efficiency improvement, the Group is intensifying its efforts to drive sales and expand market outreach. The recent signing of a memorandum of understanding with Theta Edge Berhad is an example of our effort to continuously look for opportunities to market and promote our healthcare, E- Government and applied AI solutions in the regions.

The transformation plan also encompasses the adoption of innovative technologies. Our investment in AI and other technological advancements have begun to show remarkable results, bolstering the Group’s competitive edge and positioning it as a leader in the industry. Combining cutting-edge hardware and software, Dex-lab Pte Ltd, a subsidiary of the Group, developed a human-looking social robot called DEXIE for the eldercare industry in Singnapore. To-date, it has been successfully sold in several nursing homes in Singapore to deliver positive interaction and engagement to the seniors through humanoid-facilitated therapeutic and activity programs, particularly for seniors with dementia. Furthermore, the incorporation of DEXIE has shown to streamline processes, leading to increased productivity and efficiency for the nursing homes.

“We are excited to witness the initial positive outcomes from the deployment of DEXIE.” said Mr Loh. “The integration of these advanced technologies has not only improved our customer engagement and service but has also enhanced our competitive edge and positioned us for sustained growth. We are proud to have taken this bold step towards innovation, and we believe that it sets us apart from our competitors.”

Meanwhile, EyRIS’ AI-driven SELENA+, a deep learning system that enables early detection of eye diseases such as diabetic retinopathy, glaucoma suspect and age-related macular degeneration, is taking big strides. Eyris will be partnering Optometrist Warehouse, part of Chemist Warehouse Group based in Australia, on a ground-breaking study to focus on the effectiveness of using AI in screening diabetic retinopathy in Australia.


Issued by: Aegis Communication on behalf of Nova MSC Berhad

Date: 26 June 2022

For further media enquires please contact:

Jason Fong

Tel: +6012 863 1134

Email: [email protected]

We are Nova MSC Berhad

Established in 2002, Nova MSC Bhd is a Bursa Malaysia ACE Market-listed company, which is involved in four main business pillars namely, healthcare, Digital Government, building automation and virtual construction. We are a leading provider of ready-to-deploy, industry-focused application software and services for both the public and healthcare sectors, with an international track-record. Our products are developed based on our technical knowledge and in-depth understanding of industry demands and the clients’ requirements, thereby bringing improved productivity to our customers.

For more info, visit:

Media Contact

Organization: Aegis Communication

Contact Person: Jason Fong


Email: [email protected]

Contact Number: +6012-8631134

City: Kuala Lumpur

Country: Malaysia

Release Id: 2706234338

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