IPL 2026 ad rates go up by 25-30%, led by Smart TV slots
Advertisers increase IPL spends, shifting focus towards targeted CTV platforms...
Category : Sports
Franchises expand sponsorship rosters, focus on strategic deals
by Lois Bogan
IPL franchises have seen 20-30 per cent growth in sponsorship revenues for the 2026 season...
Navi UPI ties up with Sunrisers Hyderabad
by Lois Bogan
It’s now the official payments partner for Sunrisers’ T20 season...
RCB, RR sale set to reshape commercials of IPL ecosystem
by Lois Bogan
The deals set stage for r higher expectations from the next media rights auction cycle of the T20 league...
Omaxe names cricket stand after Harmanpreet Kaur at Dwarka Stadium
by Lois Bogan
The stand, located in the North Pavilion Lower Bowl of the 30,000-seater venue, will have over 1,500 seats and serve as India’s first dedicated “Pink...
IPL valuations hit a six: RCB goes for $1.78 b, Rajasthan Royals for $1.63 b
by Lois Bogan
The deal will require an approval from the BCCI...
Los Angeles 2028 Olympics unveils vibrant ‘superbloom’ inspired official look
by Lois Bogan
Drawing inspiration from the city’s official flower, the Bird of Paradise, and past Olympic Games, the concept reflects Los Angeles’ creative energy and cultural diversity....
India’s sports economy doubled in four years, crossed $2 billion mark in 2025 : WPP Media Report
by Lois Bogan
The cricket business alone grew by 17.9% to ₹16,704.2 crore in 2025 contributing nearly 89% to the total industry : WPP Media Report...
Wimbledon to introduce video review technology for first time in 2026
by Lois Bogan
The system will be available on Centre Court, No. 1 Court and four other show courts...
India to host 2028 World Indoor Athletics Championships in Bhubaneswar
by Lois Bogan
he Athletics Federation of India had submitted its bid, and a World Athletics inspection team visited the Kalinga Stadium Complex earlier this year, confirming its...